Build Trust with Your Visitors
Consumers read your content, and from it, gain an understanding of your business, your values as a company, your brand. As they read, they form opinions and will align with your brand if they like how you are presenting yourself.
The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve problems.
“Companies that regularly update their blogs generate 55% more website visitors. Likewise, they receive 97% more inbound links and 434% more indexed pages.”
Build Brand Awareness
Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.
“6 out of 10 consumers are inspired to check out a product after reading useful and relevant content about it. “
Great for Organic Search
People, including buyers of your products and services, go online and use the power of Google and search engines to find solutions using keyword strings. The businesses that have mastered how to get to the top of search are the big winners in organic search. They’re bringing qualified traffic to their websites. So, one of the best ways that you can build organic traffic to your website is with great content.
“Content marketing generates more than three times as many leads as traditional advertising methods — and costs 62% less.”
Generates Leads for Your Business
We like to say “you can’t beat trust and awareness” and generating leads for your business is the reason any of us do any marketing at all. We need new leads to come to us and eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content.
Content marketing helps your business to be found by the users who are searching for your particular products on the web. People refer to your website content before they decide to even buy your products or even avail of your services.
“Content marketing rakes in conversion rates six times higher than other methods.”
Attract Ideal Buyers
Only people who are interested in your field of expertise are going to conduct a search that results in them reading your blog. Of these readers, only those who are genuinely intrigued by your brand are going to click through to your landing page. Of the readers who make it to your landing page, only those who were truly captivated by your content are going to fill out a form with their personal information in order to get their hands on more of it (think ebook, case study, checklist, video). You’ll have filtered out the lousy leads and your sales team will only be selling to those of the highest quality, meaning less time, energy, and money wasted. That’s the inbound marketing way.
The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.
Create expert content and other websites will want to link to yours in order to share what you have to say. Depending on the linking site, your audience may multiply by 2, 5, or even 100 times. The real benefit is that this backlinking is one of the criteria the search engines use to rank your site. If authority sites are linking to yours and more people are visiting your site through those links, your page authority increases. While search engine algorithms are beyond the scope of this post, we just so happen to have a great article about how search engines work if you’re feeling curious. One of the things you’ll learn from it is how important building backlinks is to solving a piece of the search engine puzzle.
Links are one of the top two criteria considered in Google’s page ranking algorithm.
Want to Grow Your Business
with Awesome Content
If you are looking to try content marketing to grow your business revenue and increase your consumer base, get a free content marketing proposal from us.
WHY DO I NEED CONTENT MARKETING?
WHAT QUALIFIES AS CONTENT?
- Articles and listicles
- Blogs and websites
- SEO content
- Content marketing
- Website content
- Ebooks and white papers
- Social media content
- Marketing content
- Product descriptions
HOW DOES CONTENT MARKETING WORK?
At the same time, when you put SEO-friendly content out there on a regular basis, search engines like Google and Bing start ranking your content higher on the SERP(Search Engine Results Page). This means when a prospective customer has a related query, your content is likely to come up in the search results, directing the prospect towards your brand and website.
HOW SHOULD I GET STARTED WITH CONTENT MARKETING?
IS SHORT-FORM OR LONG-FORM CONTENT BETTER?
Whether you choose to go for short-form or long-form content depends entirely on the situation. If you sell high-end products or your audience is not very knowledgeable about your products or services, or your sales cycle is long and complex, long-form content is a good idea. It includes things like whitepapers, ebooks, how-to guides, long blog posts, tutorials, etc.
On the other hand, if your products are inexpensive and the audience is fairly familiar with the products you sell, and you only need to communicate precise information to them, short-form content is great.
HOW DO YOU MAKE ENGAGING CONTENT?
Talking, not writing: We write like we’re talking to our target audience. No complex wordplay or long-winded sentences. We write like we talk, and make sure we get through to prospective customers.
Understanding buyer persona: Our content creators are experts at understanding the target audience. This helps them customize their writing to actually add value to customers’ lives and address their pain points directly.