AMAZON MARKETING
Available to businesses of all sizes and accessible to marketers of every level of expertise, Amazon Advertising provides ad solutions that help your business connect with customers at every stage of their journey.
AMAZON MARKETING
Amazon
Amazon has become the first preferred destination for product hunt over search engines and retailers. This lets you get in front of its premium audience that is all ready to make a purchase. So, you must sell your products through Amazon’s eco-system. But still placing a product, there won’t make it. You need to know other things in order to succeed in the Amazon Market place.
WHY AMAZON MARKET IS HELPFUL FOR YOU
We keep ourselves always abreast with the ever-changing ways of Amazon and the community. Whether it is AMG, AMS, or Site Merchandising, we do that all for you. Beginning with an initial audit of your brand and products and the way they should appear to the Amazon Consumer – we focus on driving more sales for you and ensure to build a solid foundation for your brand.
Grow your Business on and Off Amazon
Reach customers while they shop. Amazon’s offering helps you achieve your advertising goals while helping customers find the products they’re looking for.
Ad Solutions for Every Budget
Choose the budget that’s right for your business. You decide how much you want to spend, and just $10 a day can help increase sales.
Quick and Simple Execution
Create and launch a campaign in less time. Amazon ads are designed for everyone.
Reach the Right Audience
Amazon has a deep understanding of how shoppers engage with products and brands as they discover, research, and purchase online, so they can help you reach the audiences that are most relevant to your business.
Uncover Insights
Amazon provides performance reporting before and after campaigns to help you to understand what’s driving results; using these insights will help to create additional value for your business.
Advertise Globally
Amazon’s cross-marketplace advertising tool coupled with Amazon’s 300+ million active customer accounts worldwide makes it easy to extend your reach to customers in new countries.
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HOW WE CAN HELP YOU
We will work closely with you and your team to define clear objectives about your brand’s goals and targets. Once agreed, we will come up with a campaign strategy to achieve your goals. Then we refine and optimize the campaigns on an ongoing basis and suggest new opportunities based on the performance and report to you in detail about every aspect of it to let you understand where you have achieved with Us.
OUR PROCESS
STRATEGIES
REFINE
OPTIMIZE
REPEAT
REPORT
WHAT WE SERVE
Optimized Amazon SEO
As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research, and optimized descriptions that are clear and concise.
Affiliate Marketing
Amazon offers an Amazon affiliate program that allows website owners to advertise products from Amazon on their websites. When people click on these links and buy a product, they earn a commission. This is a useful Amazon marketing strategy because it directs new traffic to your Amazon page. Featuring your products on different websites can get you a completely new set of customers you wouldn’t get otherwise.
Amazon Storefront & Branding
In 2018, Amazon made it a priority to keep small- and medium-sized businesses relevant by introducing Amazon Storefronts. Amazon established a separate section to highlight small businesses. Our Amazon experts are experienced at setting up and designing an eye-catching Amazon Storefront and positioning your products for maximum exposure through Amazon Enhanced Brand Content. We enhance your product detail page with A+ content, including high-quality images and EBC design and development to increase sales.
Product Display Ads
Product display ads are Amazon PPC (pay-per-click) ads and they’re insanely popular. They appear virtually everywhere and have a relatively high conversion rate of roughly 10%.
Sponsored Brand Ads
Sponsored brand ads feature a headline, logo, and up to three of your products. They can be found on the search page and help drive brand awareness.
Display Ads
Amazon display ads are CPC (cost-per-click) ads that can be displayed not only on the Amazon website and app but also on websites and apps that aren’t owned by Amazon. You can customize these ads to take users to your Amazon store, product page, or even a custom-optimized landing page.
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WHY BRANDS FAIL ON AMAZON
Amazon is a complex platform and there are a lot of moving parts to understand. There are a number of common mistakes brands make when executing their Amazon strategy.
Not diversifying Amazon products
As an Amazon seller, you can explore offering different complementary products or even expanding the variations of a popular product that you offer. By examining your existing products, you can identify what’s currently working and figure out what other products your customers might be interested in, and decide if you should add them to your Amazon product pages.
Getting undercut by competitors
Nobody likes to get undercut by their competitors. If it seems like your prices are constantly being undercut, consider your buying strategy. Buying in large batches from suppliers can lead to better deals on products, allowing you to price competitively.
Having too many competitors
If the market you’re in is oversaturated, it can be difficult to carve out your own customer base. In this case, you’ll need to focus on ways to rise above the crowd. Offering unique or superior products can help.
Not optimizing product listings
You can have the best product on the market, but that doesn’t mean anything if people can’t find it. Failing to optimize your listings using Amazon SEO means your products will fail on both Google and Amazon searches.